Skip to content
It wasn’t that long ago that blogs were strictly for geeks – men and women who spent their days living in the virtual world of the W3. But things change quickly on the world wide web and today, anyone can build a blog – with a single click!
But why build a blog? Why make a blog a part of your web site? Isn’t it just one more thing to worry about, one more thing that has to get done each day or week? Well, keeping a blog does take some time and effort but the payout is enormous. There are so many advantages to adding a blog to your web site that, frankly, you really must have one.
How to start? Where to start? What to say? And how do you say it? New site owners may have a lot of questions about building a blog but almost all web experts agree that a blog helps drive traffic to a site. A blog also improves your ranking with search engines, moving you up higher on search engine results pages, also called SERPs.
So, here are some tips to create a blog and keep it working to the advantage of your on-line business. If you build a blog, they will come.
1. Choose a web host that offers a free blogging module.
There are free blogging applications like Google’s Blogger. And there are other blogs, like typepad.com, that charge a small fee each month. But the fact is, these are called third-party blogging platforms.
The problem with these blogging platforms is that they come with a long list of terms of service or TOS. WordPress, for example, will suspend a blog if it’s too “commercial.” They’ll suspend your account if they think your blog is too self-serving. In fact, you’re at the mercy of some junior editor somewhere who thinks you blog contains too many self-serving links or places too much emphasis on your business!
So, control your own blog. A good web host will offer one or two FREE blog modules that can be added to your web site with a couple of clicks. Most come with templates that can be customized to fit in with the design of your web site so site and blog become a seamless whole.
Before you sign on with a web host, make sure they offer at least one blog module, like phpBlog. These single party blogging apps are yours to do with as you see fit so you never see that dreaded 404 error message – web site not found – when some unknown person in some unknown location decides to suspend your account because your blog is too commercial. And once a blog is suspended by a third party, getting it reinstated is virtually impossible.
2. Use your blog to provide information, NOT sales copy.
It’s fine to add a little sizzle to your web site copy – a list of features, a longer list of benefits, warranties, guarantees and so on. Site visitors expect to see this kind of sales text on the pages of your web site – everything from product descriptions to your unique positioning statement of UPS (what makes you different from the competition).
Use your blog to provide good, useful information. Why? Because if the information is good and easy-to-implement, visitors will keep coming back. And the more frequently they come back, the more likely they are to perform your most desired action (MDA), whether it’s to buy something or to pick up the phone to make an appointment.