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Well, first of all, What is a blog? A blog is short for “weblog”. Basically, it is just a website that has entries listed in reverse chronological order. The original idea behind it was to be a online journal or diary that was updated daily. Over the last decade many software programs and blogging platforms have been created to make the process VERY EASY. As the blog writer, depending on which platform you use, you can just type your entry, press submit and it shows up on your blog for the world to see.
Most bloggers don’t know any programming languages and are not “techies”. Starting a blog is one of the easiest ways out there to start a website. If you haven’t started one yet, why not try it? It can be very quick to set up and can be completely free.
Let’s Get To Business!
1. Decide what you are going to blog about.
This is by far the most important decision in order to create a successful property. It is acceptable if the subject is broad in the beginning, as you gain more experience and learn what your readers want, you can become more focused. For example, in the beginning you may blog about online marketing in general but down the road realize that you want to focus on just seo practices or social media marketing.
2. Decide for your blog’s name.
The name needs to be memorable, easy to spell and it would be advisable to include a keyword of the topics you will be blogging about, that is if you blog about online marketing and social media it, try to add words like social, media, marketing, in your domain name.
3. To Host or Not To Host?
When it comes to starting a blog, your biggest decision will be whether you want to host the blog yourself, or use a free blogging service that is hosted for you.
Free Blogging Services – Yes, it’s free, but nothing is really free. When you start a blog with a free blogging service, you don’t get your own domain. You get something like “yourownblog.blogspot.com” and you don’t actually own the blog. If you ever do decide to move to your own domain, you have no way to take your readers with you, because you have no control over the site.
Cheap – Host your own blog using WordPress free Blog software, This is the method I suggest, because it offers much more flexibility and freedom to do what you want. You will have your own domain name, like yourownblog.com. You can get this for as little as $30 per year. In my experience, WordPress is excellent free blog software that allows you flexibility and room to grow.
4. Don’t get seen naked!
Never launch a blog with fewer than 5 posts. In the blogosphere you typically get just one shot at impressing a visitor or fellow blogger. Too many new bloggers throw up two posts and then start working on promotion. In the world of blogging, you are selling yourself and your writing.
If you can’t give people a fully dressed picture of what your blog is all about and what type of writing will be on it, then why should they throw a link your way, or subscribe to your RSS feed? When someone links to you or subscribes they’re giving a vote of confidence that your site is worthwhile, so give them something to grab on to, and let them know your space won’t be “just another abandoned blog.”